Toshiba TV has launched its latest M550K variant as a new 4K TV touted to go beyond "conventional LED" in terms of image reproduction, color-accuracy, depth and sharpness. The OEM asserts that the user will thus be able to "say goodbye to dull pictures and blurry screen images" with this upcoming big screen. It will ship with in-built REGZA Audio Power Pro speakers enhanced with Dolby Atmos for "heart-shaking sound".