This is a little misleading because this TV is UMRP. It's the same price everywhere that sells it. Not just Amazon. It's protected in this way like almost all of Sony's lineup.
The most affordable OLED TV in Sony's 2022 lineup has now dropped back to its lowest price ever on Amazon, which sits 35% below the official MSRP of the adequately sized 55-inch Bravia A80K and constitutes a good opportunity to purchase one of the most popular and sought-after 120Hz OLED TVs on the market.