Ha, looks like OLED's got some steam left in it yet. 30% brighter could get it closer to MiniLED brightness and maybe meet a couple more brightness requirements of HDR standards. 97" also helps a lot, the high end market is saturated and nobody wants to spend 5 digits on an 80-something-" as a centerpiece of a living room.
LG Display has showcased transparent OLED panels, another step in the advancement of the technology. Additionally, the display manufacturer has exhibited the world's largest OLED panel, which also has a 5.1 channel sound system built directly into the display.