And yet people complain about how "expensive" Sony phones are? A 1TB microSD card doesn't even cost any more than $200 or $250 depending on the brand in question.
That's just the way the market works, basic supply and demand.
If people are stupid enough to find joy in throwing money in an obscenely overpriced product (aka. demand), Apple is absolutely right to continue increasing the prices (aka. supply).
It has now been standard policy for Apple to increase prices, without reason, at every new product launch. And all the tech press sings the Apple Gospel and find excuses to justify that price increase, so all is well.
A new iPhone 14 price prediction has been shared by an experienced tech analyst based on Apple potentially passing on supply chain costs to its customers. A price hike would leave the standard Apple iPhone 14 costing much more than the widely expected US$799 price tag while a fully specced iPhone 14 Pro Max could cost over US$2,000.