Case 1: Ampere remains very overpriced (maintained greed) and Lovelace becomes overpriced (artificial shortage): only few Ampere and Lovelace cards are sold.
Case 2: Ampere reaches 70 - 80% MSRP (where it belongs two years after launch) but Lovelace becomes overpriced: Ampere sells out but only few Lovelace cards are sold.
Case 3: Ampere remains very overpriced and Lovelace gets fair MSRPs: retailers get too few Lovelace cards in stock and their market prices are scalped so that only few Ampere and few Lovelace cards are sold.
Case 4: Ampere (all models) reaches 70 - 80% MSRP very soon and Lovelace gets fair MSRPs: all Ampere cards are sold to those having tried to buy them at fair prices for two years and many Lovelace cards are sold due to their greatly improved speed.
Conclusion: artificial shortage or greedy prices (when there is no mining boom) hurt everybody including Nvidia itself.
With the growing inflation and the uncertainties brought by the Ukrainin war, Smartphones and PC components are not selling that well anymore, so Apple, AMD and Nvidia are now forced to scale back their chip orders from TSMC, which, in turn, might not see soaring revenues as previously projected in early 2022.