Sony's Xperia 1 IV smartphone has a price tag of US$1,599.99, which is a loyalty-testing +68.5% increase over the original US launch price of the Mark 1 model. In stark contrast, both Samsung and Apple have been more cautious with price hiking for their flagship devices, with the standard Galaxy S models actually becoming cheaper over the same time period.
https://www.notebookcheck.net/Sony-Xperia-1-IV-price-marks-68-hike-from-Xperia-1-in-stark-contrast-to-fair-Samsung-and-Apple-flagship-pricing.619690.0.html