Sony has indicated that its new range of high-end Smart TVs will be cheaper than expected. Reportedly, the Bravia XR A95K could retail for US$4,000 as a 65-inch TV, while the 43-inch Bravia XR X80K may arrive for as little as US$600.
https://www.notebookcheck.net/Sony-appears-to-have-leaked-surprisingly-low-prices-of-its-new-QD-OLED-and-mini-LED-Bravia-XR-Smart-TVs.599757.0.html