Not without respect, they have excellent marketing. + yes, make a beautiful thing, say that it works unquestioningly (after all, most of the consumers will not understand properly, the main thing is to speak confidently) and prepare for rapid obsolescence (iPhone). Profit.
Let's not forget Steve Jobs promised to open source Facetime. https://www.iphoneincanada.ca/news/facetime-open-source/
Their modus operendi is simple, find a good idea (that probably existed in other products; notch, touch bar, unix underpinnings, etc, etc), market the heck out of it, switch topics when it turns out it's not ultimate.
This is particularly acute when it comes to features like the NeXT origins of modern MacOS, with its promise of comprehensive object oriented design, which is not even skin deep.
From the slow and painful death of a so-called revolutionary charging mat to the promise of digital IDs in the Wallet app, let us take a trip down memory lane and relive some of the times our favorite fruit company served up a "bad apple" (AKA empty promises).
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