Apple has been placed at #1 in a newly-released list of 500 brands ranked by "value" in 2022. The Cupertino giant has retained this position due to its perception as a company that releases high-end, reliable and easily recognizable products on a regular basis. Of course, being a tech company has not hurt in this respect, either.
https://www.notebookcheck.net/Apple-is-once-again-the-most-valuable-brand-on-Earth-in-2022.596064.0.html