Qualcomm has announced that its first serious high-performance Arm based Windows PC SoC will launch in 2023. The new chip will, as has been expected, be developed by the Nuvia team it recently acquired which includes several former Apple chip designers.
https://www.notebookcheck.net/Qualcomm-announces-next-gen-PC-SoC-to-tackle-Apple-M-series-by-tapping-its-new-team-of-former-Apple-Silicon-engineers.579800.0.html