Early pricing information for Intel's upcoming 12th generation Alder Lake desktop processors have leaked via a few European retailers. The leaked pricing seems to be on the higher side, but Intel could be looking to match AMD's Zen 3 offerings. Official pricing can be expected to be lower when these processors are officially announced some time in late October.
https://www.notebookcheck.net/Leaked-Intel-Alder-Lake-pricing-indicates-premium-markup-over-Rocket-Lake-but-this-could-be-deliberate-strategy-to-match-AMD-Zen-3-s-inflated-prices.558141.0.html