The recent Nuvia acquisition is enabling Qualcomm to produce its own chip designs without the need to license ARM IPs. Just like Apple with its M chips, Qualcomm is looking to launch energy-efficient laptop processors and eventually dominate the entire laptop market. At the same time, problems like suboptimal brand awareness and losing Apple as a 5G modem customer need to be addressed.
https://www.notebookcheck.net/Qualcomm-s-new-CEO-reveals-plans-to-challenge-Apple-and-eventually-dominate-the-laptop-market-in-the-coming-years.548664.0.html