NVIDIA's game-streaming service GeForce NOW has announced the end of one membership type and the beginning of another. At US$9.99, the new Priority subscription costs more, but is also slated to add more benefits such as RTX ON and DLSS support in compatible titles. However, those with the original Founder's membership have their pricing locked in.
https://www.notebookcheck.net/GeForce-NOW-adds-a-new-premium-monthly-tier-in-addition-to-support-for-new-games.528515.0.html