Apparently, AMD did not show off its flagship Navi 21 XTX version with the Ryzen 5000 CPUs earlier this month. Rumor has it that the performance metrics presented back then come from the Navi 21 SKU powering the RX 6800 XT cards and these can match the RTX 3080, but they also feature a lower price point closer to the RTX 3070.
https://www.notebookcheck.net/AMD-s-RX-6800-XT-card-allegedly-performs-on-par-with-Nvidia-s-RTX-3080-in-Fire-Strike-Ultra-3DMark-tests-but-costs-closer-to-an-RTX-3070.498922.0.html