Nvidia's RTX 3000-series launch was not that successful due to the extremely limited card stocks. The situation should be improved towards the end of October, right around the same time AMD is planning to release the Navi 2x GPU series. Will team red pull a paper launch a la Nvidia, as well? Frank Azor is confident that this will not be the case.
https://www.notebookcheck.net/AMD-s-Frank-Azor-hints-at-plentiful-Navi-2x-GPU-launch-stocks-that-could-prove-problematic-for-Nvidia-this-holiday-season.495389.0.html