According to a source familiar with the matter, Apple will reportedly start direct-to-consumer sales in India this October. The move will help Apple market its products better and reduce its reliance on third-party retailers. The company is also expected to open an Apple Store in 2021, but that remains unconfirmed.
https://www.notebookcheck.net/Apple-likely-to-begin-online-sales-in-India-starting-October-2020.489566.0.html