The Fraunhofer Heinrich Hertz institute recently announced the new H.266 video codec standard as a successor to H.265. The new codec promises equivalent image quality at half the bit rate. This could make 8K and 4K content accessible to wider audiences.
https://www.notebookcheck.net/H-266-video-codec-finally-let-you-stream-8K-and-4K-video-content-without-laying-waste-to-your-data-cap.480451.0.html