Nvidia continue to lure gamers because their drivers work. No crashes no bsod no flickering no huge power consumption. Ray tracing is a nice feature in its infancy and the fact that consoles will have Ray tracing means that this technology is not a gimmick like stupid and 10 year old kids like to say because they don't understand a thing about it. Dlss is also another feature that in my view it has the potential to disrupt this segment. Play at 720p and get 1080p quality. With the performance of 720p resolution. That is just awesome.
So yeah, people hope big Navi will come and do whatever. It will come and it will be a flop. Bad drivers will always be AMD Achilles heel.

Yeah, the rtx series was damn underwhelming unless you really wanted ray tracing, and even then not many are willing to take a huge fps hit for shiny reflections or only moderately better lighting. AMD still suffers from drivers and not quite being able to compete in the top end yet. Even if big navi doesn't take over,  I hope it's enough to shake up nvidia and force them to improve their offerings.