The smartphone OEM BLU has unveiled a new sub-brand, BOLD. It will offer new "premium flagship and flagship-like" devices that buck the trend of rising prices in this market. The first BOLD phone, the N1, is powered by the mid-range MediaTek Helio P70 SoC, and has a 6.4-inch FHD+ notchless display.
https://www.notebookcheck.net/BLU-launches-a-new-brand-with-a-mission-to-bring-smartphone-prices-back-to-reality.434597.0.html