A study conducted by Consumers International, in conjunction with the Internet Society has reportedly found that most individuals surveyed find connected devices (mostly IoT or "smart home" products) "creepy". In addition, 53% of this group said that they do not trust these devices with their privacy. Concerns such as these put 28% of a sub-group without these devices off buying one.
https://www.notebookcheck.net/Up-to-63-of-consumers-now-find-connected-devices-creepy.428464.0.html