AMD's VP of Radeon Scott Herkelman recently revealed in an interview that the company keenly observed NVIDIA's launch of the RTX 20 Super series and revised the pricing of the new RX 5700 series GPUs to undercut NVIDIA's RTX 2060 and 2070 Super GPUs. The initial pricing of the RX 5700 series was deliberately kept higher to trick NVIDIA into reducing its launch prices.
https://www.notebookcheck.net/AMD-pulled-off-a-double-jebait-to-trick-NVIDIA-into-reducing-prices-of-the-RTX-Super-GPUs.428155.0.html