A new report by SAI Global shows that the number of consumers aware of issues such as privacy, and who value them in their buying choices, is on the rise. It indicates that 2/3 of these individuals surveyed would make a trade-off in favor of a brand known for user-privacy protection over another offering a lower price.
https://www.notebookcheck.net/66-of-consumers-would-prioritise-privacy-over-price-now.421214.0.html