Although Xiaomi is present in most African markets via third-party distributors, the Chinese brand is now ready to take a more direct approach by launching a dedicated department for this part of the world. Xiaomi's African Regional Department will bring official launches and after-sales support in the area, as well as better prices.
https://www.notebookcheck.net/Xiaomi-ready-to-launch-a-dedicated-African-department.396836.0.html