When Intel commissioned Principled Technologies to benchmark their as of yet unreleased i9 9900k CPU, many voices in the tech press spoke out against such a practice, saying it "undermines what we do" and that "it's fucked up. Full stop." Now, more reliable figures have come out, and it seems like Principled Technologies did not run an unbiased test.
https://www.notebookcheck.net/Intel-s-commissioned-9900k-benchmarks-have-serious-flaws-says-PC-hardware-reviewer.337782.0.html