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Posted by S.Yu
 - October 03, 2018, 21:30:51
The name isn't going to be well received by an English speaking market.
Posted by Redaktion
 - October 02, 2018, 22:38:39
Almost a year since the initial announcement of the name change, Hitachi changes its name to HiKOKI. However, this change only affects the tools division of the huge conglomerate that also makes power plants, computers, trains, and more. The electronics brand Hitachi will remain around as well.

https://www.notebookcheck.net/Hitachi-becomes-HiKOKI.336708.0.html