Availability for the GTX 1000 series cards is severely hit by shortages at all major retailers, driving prices to nearly double MSRP due to increased cryptomining demands. Nvidia is now trying to appease the angry gamers who cannot find decent supplies by limiting orders from major retailers to 2 products per person. Additionally, Nvidia is also selling the GPUs on its official site.
https://www.notebookcheck.net/Nvidia-wants-retailers-to-prioritize-gamers-over-cryptominers.279666.0.html