infact the marketing & management all have to be sack off . AMD have a very nice product in term of Value vs Price compare to Intel . but they never change the loser position since long time  ago . the Late launching product should be blame , the worse selling skill should be blame . because they never change people mind for Low speed CPU image. infact we never really fully use the full power of the CPU , but AMD give us the free powerful graphic processor to fully complete our daily task like autocad , game , surf web , full HD movie. until today AMD still the same , use the Camry 2.4L vs Ferrari. they need the people who can really change the selling point. like what apple change people mind with the small village iphone( too much thing can't share)