I genuinely believe that Fairphone is an incredible company, much like Framework—they're both trying to do the right thing. However, in my humble opinion, Fairphone is falling short when it comes to market research, which is something Framework handled much better.
A significant portion of the market is now dominated by flagship devices. If Framework had decided to focus on slower laptops, they'd be out of the market by now. I think Fairphone is missing out in a similar way by going in a different direction to go with cheaper not more flagship alike.
Guys, your low sales aren't because your phones are too expensive; it's because you're not competitive when it comes to features and performance. About 60% of people base their buying decision on camera and video quality, 30% on overall performance and features, and only 10% on price.
Originally available in three colors and a single configuration, the Fairphone 5 now comes in a new colorway and a new configuration. This new variant is also more affordable.
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