Not strictly related to this article, well at least not to the GPU in question, but I must say that I really love XFX. I have MERC 319 (6800 XT) and SWFT 210 (6600) from them. Both barely get hot, both run extremely quiet (the RX 6600 is actually fully silent). Whatever they do with their fans and cooling obviously works very well, and I hope that there won't be anything different with new(er) GPUs from them because I hate noise so I know where to look at for my next upgrade in a year or two (or three even).
First announced as a product exclusive to the Chinese market, the XFX Phoenix Nirvana video card is now headed for the global market. The swappable fan design might be used in video cards from different lineups, but all will be inspired by the Phoenix Nirvana. However, this is not a solution for low-end products.