Regarding qualcomm's upcoming 8 Gen 4 being expensive may benefit Media Tek if they can sell their upcoming dimensity 9400 for less. Over the past several years now Media Tek has closed the gap with Qualcomm and is now a formidable competitor.
Qualcomm is expected to formally introduce Snapdragon 8 Gen 4 this October. With this, we will see brand-new flagship devices, possibly bringing a performance jump and many new features. But these upcoming phones are once again rumored to be expensive. This time, it's about the increased cost of the SoC's wafer.