BOE's latest Las Vegas outing demonstrates its latest cutting-edge display prototypes, and is also the first to draw attention to the brands under which it will be selling such products in markets such as the United States. For example, its line of foldable OLED products - such as the new ambi-sliding flexible display - will be handled by f-OLED, whereas others such as the curved 27-inch 4K Mini LED monitor is part of the OEM's α-MLED division.