The latest smartphone market research indicates that OPPO is now the top brand in the Chinese market, and is in the top five worldwide, as of the first half of 2023 (1H2023). Its overall share of the global market went up to 10% for that time period. The OEM's success was attributed to the release and adoption rates of cutting-edge foldable devices such as the Find N2 Flip, as well as its current conventional Find X6 flagships.