Taking into account the tarnished reputation of Samsung with this and 990 Pro series, there is nothing surprising in the fall in prices, especially since they have already fallen for everyone.
Memory is depreciating as it should be, unfortunately not fast enough (like DDR, which neural networks will soon require terabytes on a nearby computer at home) to replace the HDD. And even more so, the issues of long-term data storage on SSD have not been resolved vs HDD.
Fat and well-fed years in the West ended in recession and crisis, the need to either pay debts or print fiat candy wrappers to depreciate debts, but this leads to increased inflation with a chance of falling into hyperinflation with a loss of confidence in the currency. The "middle class" is rapidly losing weight both in terms of numbers and purchasing power; at such moments, only the most active and professional personnel with a good level of pay and work remain - the extra ballast is fired.
Therefore, the previous brand markups and margins, and even coupled with problems in the series, inevitably cause a drop in mass demand.
Who will suffer the most in the new world - the companies previously focused on the premium segment for the "middle class" with the income of the level for West. If there are fewer such people, there is no one to sell the goods to.
Only goods for the super-rich remain - that's all right there and for the poor, lower-level remnants of the "middle class".
The South Korean company's high-end PCIe 4.0 SSD has dropped to another record low as e-commerce behemoth Amazon is currently selling both the 2TB and 1TB model variants of the Samsung 980 Pro for their lowest prices thus far.