From reading the article, it reads basically saying that Nvidia withheld its price for too long that upset EVGA and they also weren't happy that they can't customize it enough to warrant their time as a THIRD PARTY. So? I should care why? They didn't leave the market, they just don't see a return on investment with the new card.
Serves ngreedia right. They are a trash company with trash and partially illegal business practices. Sad for evga tho. They could and should turn over to AMD.
The American GPU maker refers to disrespectful behavior from Nvidia's side as the reason for its decision to abandon the graphics card market entire just weeks before the highly anticipated reveal and eventual release of the RTX 4000 series.