Prices for the first generation of QD-OLEDs are already comparable to what LG offers, but these could further be reduced by introducing thinner panels with single glass substrate, at the same time improving yields and cutting production costs.
https://www.notebookcheck.net/Samsung-to-reduce-prices-and-improve-yields-on-the-2023-QD-OLED-screens-by-introducing-thinner-panels.618794.0.html