A new report says that Sony is working with ad tech companies to run ads in some PlayStation games. It will help developers of free-to-play games better monetize their creation. Players will also be able to engage with the ads and receive in-game rewards.
https://www.notebookcheck.net/Some-PlayStation-games-could-feature-in-game-ads-by-the-end-of-2022.614684.0.html