The phrase "OLED Provided by Samsung" has been submitted as a trademark by the OEM in question with the European Union's Intellectual Property Office (EUIPO). It has led to speculation that this move is part of the company's run-up to CES 2021. It may also simply serve to underpin its position in the relevant market.
https://www.notebookcheck.net/Samsung-secures-a-new-OLED-selling-trademark-for-the-European-market.509169.0.html