Rumour has it that NVIDIA is less than a month away from announcing the RTX 3000 series. The next-generation GPUs, which are based on the company's Ampere architecture, are now supposedly slated for release on September 9. The announcement would seemingly be ahead of AMD unveiling its "Big Navi" cards.
https://www.notebookcheck.net/A-rumoured-launch-date-puts-the-arrival-of-the-NVIDIA-GeForce-RTX-3080-Ti-and-other-Ampere-architecture-cards-at-less-than-a-month-away.484868.0.html