New research of broadband internet provision and its adoption in the US found that consumers spend about US$60 on them per month at the end of 2019, compared to about $44 in 2012. This new study also concluded that these customers prioritize speed over any other aspect of the service in question. However, following the impact of the Covid-19 pandemics, this may change somewhat.
https://www.notebookcheck.net/US-households-spend-about-36-more-on-their-ISP-now-compared-to-2012-new-study.477675.0.html