Light, slim, (more) affordable. Samsung's ATIV Book 9 Plus established itself as a high-end contender in the Ultrabook category. Equipped with identical hardware, but without the "Plus" in the name and sans the reflective QHD+ display, the cheaper ATIV Book 9 retails for about 350 Euro (~$480) less.
http://www.notebookcheck.net/Review-Samsung-ATIV-Book-9-900X3G-K01DE-Notebook.115296.0.html