The brand Schenker is well known for its Schenker XMG laptops. Office and business laptops are not necessarily associated with it, which Schenker wants to change with the VIA 14 – a pretty successful endeavor.
https://www.notebookcheck.net/The-Schenker-VIA-14-competes-well-with-ThinkPads-EliteBooks-Latitudes-thanks-to-its-big-battery.461761.0.html