Sony is equipping the PlayStation 5 with a revolutionary Tempest 3D audio engine that focuses a lot on positional audio experiences using HRTF methods. The PS5's Tempest Engine actually leverages an entire GPU compute unit for audio processing. Sony will be further improving audio in the years to come, and this may involve creating HRTF profiles based on the photo of a user's ear or head.
https://www.notebookcheck.net/The-PlayStation-5-s-Tempest-3D-audio-engine-is-so-revolutionary-that-Sony-may-ask-you-to-send-a-photo-of-your-ears-for-added-realism.458484.0.html