SEGA Europe has pledged to use nothing but recyclables in the original packaging for its hard-copy products in the future. This will take effect with the release of its new PC title, Total War: ROME II. The material in question will eschew plastic in favor of cardboard; even the shrink-wrap will be eco-friendly.
https://www.notebookcheck.net/SEGA-Europe-announces-a-switch-to-100-recyclable-packaging-for-its-physical-games.452702.0.html