In a recent interview with a Russian YouTube tech channel, Raja Koduri (chief architect at Intel) stated that Intel's upcoming Xe GPU will start at a competitive $200 and that at least some models will use HBM. While it's unlikely that the $200 entry-level Xe GPUs will have HBM (due to the high cost of HBM), the GPUs are looking more competitive than ever.
https://www.notebookcheck.net/Intel-s-upcoming-GPU-rumored-to-offer-HBM-VRAM-at-200.428608.0.html