24" 1080p is the best and most used size & resolution to play competitive titles, and many of them on Steam are exactly those, such as Counter Strike 2 or Apex. Just those two mentioned have 1.15M online players at this moment, more than literally all AAA tiles in the top 250 combined.
No one serious is going to play competitive FPS games on large monitors (or TVs) in high resolutions, and 27" 1440p is already pushing the comfort zone. On the contrary, no one serious is going to play Baldur's Gate 3 or Hellblade 2 on a 24" 1080p screen if they have an option and ability to enjoy them on a large display in high resolution.
It's not only that, it's also that higher resolutions would require better GPUs for gaming in native resolution. And the majority of gamers lingers around midrange GPUs (like a rtx 3060). Why should they make it worse for themselves, and buy a higher resolution screen?
I'm currently also on a 23" 1080p panel, and wouldn't even want a higher resolution... it's clean and sharp, no font scaling or icon scaling required, and also fine for image editing.
The latest Steam Survey highlights Full HD as the most popular display resolution, with over 58% of the total. At the same time, the Nvidia GeForce RTX 3060 is the most popular video card, accounting for roughly 6% of the total. The most popular multi-monitor resolution is 3,840 x 1,080, with slightly less than 58%.
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