Ford loses US$58,333 per EV by design as it cuts Mach-E prices and intends to keep Apple CarPlay support

[Redaktion]

Ford accepted the Tesla EV price war challenge and cut the Mustang Mach-E tag for the second time as it expects US$3 billion in losses this year while it scales up its electric vehicle production. Unlike GM, it will keep the Apple CarPlay or Android Auto infotainment systems support in its vehicles.

https://www.notebookcheck.net/Ford-loses-US-58-333-per-EV-by-design-as-it-cuts-Mach-E-prices-and-intends-to-keep-Apple-CarPlay-support.714384.0.html

[A]

First year productions of any car is a loss as you have the overhead fixed costs of setting up the production line. When automakers make dozens of cars it is less noticeable, but when you are doing it separately, it makes it seem like the cars are losing more than even the value of the car. This is even more the case when you do low quantity.