Hmmm, let's see. Instead of adjusting the price of a product where it should be, the green giant would rather kill the goose that lays the golden egg??? Wow! For one, those who own a higher end of the 30 series already, any decent AIB flavor of an RTX 3090, or 3080 ti (Asus RTX 3080 ti ROG Strix LC in my case), any brand of RTX 4080 offers little to no upgrade in a practical sense, other than fancy benchmark posts for bragging rights. I tried three of them, after a friend infected me with un upgrade rash, and I couldn't resist. I was a happy camper running Flight Sim 2020 wit a HP Reverb G2 with great results, powered by the RTX 3080 ti mentioned above. The RTX 4080 was said to be 35-40% faster than the flagship Ampere based predecessor, so I was itching to try one, to see if the claim holds true. The last of the three 4080s I tried, was the fastest one on the market, and the most expensive. The Asus RTX 4080 ROG Stix OC, is actually $50 below the price of the cheapest available RTX-4090 based big brother! So, how did the 4080 ROG Stix stood up to my 3080 ti ROG Stix LC? The benchmark results were astonishing across the board, I was melted. That is, until I fired up the sim, and took a VR flight over Paris, with slightly higher settings that the 3080 ti was running at. Disappointment is an understatement!!! I spent several days trying various settings, but nothing helped the second best Ada to put it over the top! At best, there were some flights that showed a meager 4-5% improvement, the rest were all the same what my older hardware produced. I ended up returning the 4080, and was lucky enough to find a Gigabyte RTX 4090 Gaming OC to exchange it for. Now, that's un UPGRADE! Solid 35% increase in performance, even at the most demanding flights! So, if Nvidia believes restricting the supply of these monsters will force anyone to buy their 4080 at the price what should be of a 4080 ti, they very much mistaking! The 4080 is the 3080 of the 40 series, nothing more! Increase the memory bandwidth from the measly 256 bits, enable another SM and for that kind of money, increase the 16GB of RAM to 20GB! Then you can charge the price of an RTX 4080 ti, when you offer one! The RTX 4090 based cards at the current price are very enticing, but if their price spike due to supply constrain, than simply just not worth upgrading from the 30 series! And the vast majority of the consumers won't take that to the bank!